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TIM LANE

Executive Digital Marketing Director

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Professional Profile

13+ years of experience leading multi-channel performance marketing, organic search, and high-ROI campaigns. Combines $25M+ in pipeline generation, 400+ performance campaigns, and U.S. Army leadership with custom AI prompt chains, signal-based enrichment, and full-funnel attribution math.

Executive Digital Marketing Director & Growth Operator

Key Growth Metrics

$25M+

Pipeline generated across enterprise healthcare accounts

50% Avg

Conversion rate across 400+ performance campaigns

300%+

YoY inbound lead lift via website redesign and technical SEO

109%

Paid search surge with a 151% YoY conversion lift

Work Experience

Executive growth leadership across performance marketing, organic search, revenue operations, and AI-native demand generation.

Director of Marketing

RTL Equipment

Full-Time

May 2024 – Present

Swisher, IA

Directing digital strategy across SEO, PPC, email, SMS, and e-commerce. Delivered 300%+ YoY inbound lead lift via full site redesign; grew top-10 organic keywords by 500%+; built an online parts store generating $10k+ in month-one revenue.

Director of Marketing

RTL Equipment

Full-Time

May 2024 – Present

Swisher, IA

Digital Marketing Director

Powers Gymnastics

Full-Time

Oct 2023 – Apr 2024

Philadelphia, PA

Increased student enrollment 30% YoY across 13 locations through targeted Google Ads and social campaigns; slashed CPL by 50%, raised CTR 40%, and reduced CPC 35%.

Digital Marketing Director

Powers Gymnastics

Full-Time

Oct 2023 – Apr 2024

Philadelphia, PA

Increased student enrollment 30% YoY across 13 locations through targeted Google Ads and social campaigns; slashed CPL by 50%, raised CTR 40%, and reduced CPC 35%.

Digital Marketing Director

Belding Digital

Full-Time

Sep 2021 – Sep 2023

Irvine, CA

Led web design, SEO, paid media, and email for 10+ enterprise clients; achieved 50% average conversion across 400+ campaigns and reduced CPL by 53% YoY.

Digital Marketing Director

Belding Digital

Full-Time

Sep 2021 – Sep 2023

Irvine, CA

Led web design, SEO, paid media, and email for 10+ enterprise clients; achieved 50% average conversion across 400+ campaigns and reduced CPL by 53% YoY.

Digital Marketing Director & Strategist

Geonetric

Full-Time

Jun 2018 – Aug 2021

Cedar Rapids, IA

Directed a 10-person growth team executing multi-channel campaigns, increasing web traffic 40% and generating $25M+ in pipeline revenue across client accounts.

Digital Marketing Director & Strategist

Geonetric

Full-Time

Jun 2018 – Aug 2021

Cedar Rapids, IA

Directed a 10-person growth team executing multi-channel campaigns, increasing web traffic 40% and generating $25M+ in pipeline revenue across client accounts.

Marketing Specialist & PPC Analyst

Farmer’s State Bank & Hibu

Full-Time

2013 – 2018

Iowa & Midwest

Built real-time analytics dashboards and authored PPC strategy resulting in a 109% surge in paid search traffic and a 151% YoY conversion lift.

Marketing Specialist & PPC Analyst

Farmer’s State Bank & Hibu

Full-Time

2013 – 2018

Iowa & Midwest

Built real-time analytics dashboards and authored PPC strategy resulting in a 109% surge in paid search traffic and a 151% YoY conversion lift.

Sergeant (E-5) & Non-Profit Co-Founder

U.S. Army & Helping Heroes

Service & Non-Profit

2004 – 2013

United States

Developed core operational leadership and crisis management in the U.S. Army; co-founded a non-profit conducting home modifications for disabled veterans.

Sergeant (E-5) & Non-Profit Co-Founder

U.S. Army & Helping Heroes

Service & Non-Profit

2004 – 2013

United States

Developed core operational leadership and crisis management in the U.S. Army; co-founded a non-profit conducting home modifications for disabled veterans.

Licenses & Certifications

Credentialed Across the Modern Marketing Stack

Google Certified Suite

Google Ads (Search, Display, Video), GA4, and Google Tag Manager

HubSpot Certified

Inbound, Content, Email Marketing, and Marketing Automation

Meta Certified

Digital Marketing Associate / Performance Marketing

Analytics & Attribution

Advanced Web Analytics, Data Visualization, and Attribution Modeling

Professional Skills & Competencies

Core capabilities spanning AI-powered growth, performance marketing, revenue operations, and executive leadership.

AI & GTM Engineering

Advanced Prompt Engineering · Custom Claude/ChatGPT Workflows · Clay Signal Enrichment · exa.ai Intent Tracking · CAPI/Webhooks

Growth & Performance

Technical SEO · SEM/PPC · Audience Segmentation · CRO · Multi-Touch Attribution Modeling · LTV/CAC Optimization

RevOps & Architecture

HubSpot · Salesforce · Marketo · Web Redesign · Lead Routing & BDR SLAs · E-Commerce Infrastructure

Strategic Leadership

GTM Strategy · Budget Management · Team Leadership & Mentorship · Crisis Resolution · Military Discipline

Ready to Scale Your Growth Engine?

Let’s discuss how we can build an AI-native demand generation engine that drives measurable pipeline and revenue.

Email Tim Lane

timlane.seo@gmail.com

+1 (319) 270-5853

linkedin.com/in/tim-w-lane

Connect with Tim Lane

For executive growth leadership, demand generation strategy, and performance marketing conversations, email timlane.seo@gmail.com or call +1 (319) 270-5853.